Facebook just took a huge shot at Google

Fortune

This post is in partnership with Time. The article below was originally published at Time.com.

By Alex Fitzpatrick, TIME

Facebook is making a change this week that, if it works, may finally sound the death knell for Google Plus, the search giant’s rival social network.

One of Facebook’s biggest weaknesses is that its internal search isn’t very robust. If you suddenly remembered your best friend posted about a cool new band on your wall a couple months ago and you wanted to go back and find that post, good luck. It’s the exact opposite experience you might have on Google services like Gmail, which turns your inbox into a vast trove of easily-searchable info.

And that was one of the most promising things about Google Plus, when it launched three years ago: The idea that Google [fortune-stock symbol=”GOOG”] might turn all your online social interactions into an easy-to-search…

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